![]() ![]() We don’t want you to lose sight of your motivation just because now you can make a check for doing what you do. I want you to grind and work as hard as you possibly can knowing that we’re going to market you and do everything we can on our end. And when we do sign you, it’s because you want to be here, it’s because you understand it’s a two-way street. If we’re signing you, we’re signing you for your college years or resigning you from high school into college and a maybe pro. It’s not about collecting whatever check that you can because you did a quick post on Instagram. Also, it’s full-fledged, long-term relationships for us. Our approach to NIL has been focused on women. “We know the guys are going to get bags - everybody’s going to go after DJ Wagner and Bronny. ![]() Looking at his Funko Pop collectibles or the fact that people still wear his UNC jersey, to reap the benefits from it today, we’re talking making trillions at this point.”īelow, Jasmine offers a look into NIL - which has been dominating sports headlines for months - from an industry insider’s perspective. He would have potentially approached his contracts with Nike differently. “Maybe that first Nike deal wouldn’t have been as low as it was,” Jasmine told FN with a laugh. Travis Scott Reveals a Third Jordan Cut the Check Colorway With the Most Detailed Photo Yet What’s more, NIL has allowed Jordan - the daughter of NBA icon Michael Jordan - to imagine how her famous father’s career would have changed if available to him during his college career at the University of North Carolina in the 1980s. It has also changed her view of what the brand’s women’s athlete roster could, and should, look like. Jordan, who is the basketball field rep for women’s sport marketing at Jordan Brand, has admitted her day-to-day responsibilities have shifted with NIL, especially in terms of her time spent scouting players. Recently, these deals have extended to those playing at the high school level. In the time since, top athletes across all sports have signed endorsement deals with leading footwear brands. In June 2021, the NCAA announced that an interim policy was adopted by all three divisions suspending name, image and likeness (NIL) rules, allowing college athletes to profit off of themselves. The job of Jasmine Jordan, like many others working in the broader sports industry, has changed dramatically - thanks to NIL. ![]()
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